Vercel

Welcome to the open-source case for Vercel. What makes this story worth the treatment is its through-line: a passion that began when a 13-year-old in Argentina, Guillermo Rauch, started building websites and products for clients around the world—an early love for open-source that grew into a platform empowering developers to build better. Vercel believes in enabling developers to achieve ambitious visions without being overwhelmed, raising the bar for web development while making world-class tools accessible to all. To make sense of that mission, this case reads Vercel through four lenses: the Founder Story traces Rauch's path from a teenage programmer to platform builder; the Golden Circle clarifies why the company exists and how it tells that story; the Lean Canvas maps how its commercial platform offerings for web development and deployment infrastructure make money and operate; and the Empathy Map brings to life who it serves—developers like Alex Chen, balancing bold product roadmaps with sustainable, reliable delivery.